When hosting corporate or more chic events, keeping the style up and creating an exclusive atmosphere is important in order to make your guests feel valued – plus it will make them want to come to more of your events in the future.
A great way to give any event an exclusive feel, is to create a VIP section that will suit your needs and allow guests to have an even better experience of your event.
In order to plan a VIP experience for your event, you’ll need to create a VIP section. With some tables, a bit of barrier rope and a champagne bucket, it’s easy to create a section for guests who wish to reserve their place.
When choosing where to put your VIP section, you should carefully plan how it will fit into the rest of the event. For example, don’t try placing your VIP section next to the toilets – unless you want to end up with some particularly unhappy guests!
As you’re VIP will be focused on a feeling of exclusivity, it makes sense that your attitude to advertising plays on this. You may be inclined to advertise it as far and wide as possible to get the word out, but a clever marketing strategy will serve you much better.
For example, use social platforms that encourage exclusiveness to find your target audience more easily. This may mean creating a chic account on Instagram and even changing the settings to private so people feel part of a small community.
Along with a separated section, VIP is synonymous with all the benefits that come with it. Packages and deals that include food and drink can one of the main reasons people pay for VIP, so be sure you don’t miss them out at your event!
If you want to go that extra mile, try a different type of catering. This will depend on the type of event you’re hosting, so have a good look at caterers before making a decision.
Particularly important for indoor events is decor. How you decorate will set the entire tone of the event, so it’s not something to skimp on.
When you’re also holding a VIP experience, you need to make sure it’s in keeping with the rest of the event decor, but also adds that something extra. For example, you can create an even more exclusive feel with some different textures, a barrier rope and some comfy seats.
If you have the resources to create an even bigger VIP experience, try partnering up with some accommodation for a huge deal that your guests won’t be able to resist!
This may mean extra time and money, but if it gets people talking about your event, it’s definitely worth the effort. Try to network with exclusive or elite-style accommodation to continue your theme of being in a small community.
What are your tips on creating a VIP experience for an event? Leave your thoughts in the comment section below!
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